1985 Merkur X R 4 T I
by Jack Pumphrey
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Price
$500
Dimensions
17.000 x 11.000 x 0.050 inches
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Title
1985 Merkur X R 4 T I
Artist
Jack Pumphrey
Medium
Painting - Watercolor
Description
Watercolor illustration of the 1985 Merkur XR4Ti by Jack Pumphrey was a short-lived United States and Canada-market version of the European Ford Sierra XR4i. It was the brainchild of then Ford Vice President Bob Lutz. It was sold in the US from 1985 to 1989. It was the first vehicle of Ford's Merkur range, followed in 1988 by the Merkur Scorpio. Ford had hopes of importing its top European models under this brand, including the Sierra Sapphire but the venture was ultimately unsuccessful due to branding issues, increasing Deutsche Mark exchange rates, generally poor marketing tactics and the introduction in 1990 of new safety requirements such as airbags that would have increased retooling and production costs.
Uploaded
April 18th, 2014
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