1957 Chevrolet El Morocco Hard Top
by Jack Pumphrey
Original - Not For Sale
Price
$1,500
Dimensions
40.000 x 16.000 x 0.050 inches
This piece is not for sale. Please feel free to contact the artist directly regarding this or other pieces.
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Title
1957 Chevrolet El Morocco Hard Top
Artist
Jack Pumphrey
Medium
Painting - Watercolor
Description
A poster made up of two watercolor paintings of The Chevrolet El Morocco, which is a story that begins with one Ruben Allender, a millionaire Detroit industrialist and car enthusiast. In late 1955, he reckoned that a market existed for a low-priced lookalike of the Cadillac Eldorado convertible he'd just purchased, a car at the top of most everyone's "dream" list.
Aware of the customizing craze then sweeping the nation, he decided to do what thousands were already doing: restyle a Chevrolet -- only he would build copies to special order.
Classic Cars Image Gallery
It was a great idea, and Allender was singularly well-equipped to pursue it. Besides having lots of money, he just happened to own a big war-surplus warehouse on Van Dyke Avenue in Detroit, near Jefferson Avenue, filled with leftover hardware that could be used to create his automotive illusion. It could even serve as a shop for making it.
And he got a little unexpected help from General Motors, of all places, which made the 1956 Chevrolet look more like a Cadillac than the 1955 model he initially planned to use.
Uploaded
December 15th, 2015
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