1939 LaSalle 5019 Sedan
by Jack Pumphrey
Title
1939 LaSalle 5019 Sedan
Artist
Jack Pumphrey
Medium
Painting - Watercolor
Description
A watercolor painting by Jack Pumphrey of a 1939 LaSalle 5019 touring sedan is from the marque's next-to-last year. LaSalle was a "junior Cadillac" that originated in 1927 as part of the General Motors Companion Make Program. In the 1920s, a large price gap existed between each of the General Motors brands. To close those gaps, GM has each of the the four upper brands, Oakland, Oldsmobile, Buick and Cadillac, start a "companion make." Oakland had Pontiac to fill the gap between it and Chevrolet, Oldsmobile started Viking and Buick started Marquette to handle the large gap between them, and Cadillac created LaSalle to fill the gap between it and Buick, making the new GM structure Chevrolet - Pontiac - Oakland - Oldsmobile - Viking - Marquette - Buick - LaSalle - Cadillac. Marquette lasted only for one year: 1930, while Viking lasted only from 1929 to 1931. Pontiac became so popular it quickly began far outselling its parent Oakland, and Oakland ended production in 1931. That left LaSalle.
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July 24th, 2014
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Comments (5)
Jack Pumphrey
Thank you for buying a Coffee Mug - Small (11 oz.) of 1939 Lasalle 5019 Sedan to a buyer from Watermans Bay, Western Australia - Australia.
Jack Pumphrey
Thank you to the buyer who bought greeting cards of 1939 LaSalle 5019 Sedan to a buyer from Armonk, NY